College Planning for Athletes with Justin King from L.I.G. Sports Group (Ep. 23)

By Monetary-Mix-Tape | August 3, 2023

In the landscape of college sports, the concept of Name, Image, and Likeness (NIL) has emerged as a game-changer for student-athletes and represents a profound shift in how collegiate athletes can engage with their personal brands and seize opportunities beyond the playing field.

In this episode of the Monetary Mixtape podcast, Will Hoffman sits down with Justin King, Founder of L.I.G. Sports Group to delve into the world of NIL and the opportunities it presents for college athletes. Listen as Justin emphasizes the importance of athletes building an authentic brand so they can earn money through endorsements and social media, and he also debunks the misconception that NIL is solely about quick money.

Join the discussion as Will and Justin touch on:

The potential benefits and challenges of the new NIL
How to determine the value and potential monetary benefits for high school athletes
How high school athletes can carry over their NIL endorsements to college
The importance of evaluating opportunities at different campuses
How you can benefit from early exposure to professional marketing in sports and the differences between team sports and individual sports
And more!

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About Our Guest:

Justin’ King’s career in the sports industry began at 9 years old when he was quickly immersed in the game while serving as a ball boy and equipment manager for the Duquesne University Dukes in Pittsburgh, PA.

King has a breadth of experience in every aspect of the football industry. In 2014, he joined the Cleveland Browns’ scouting department, where he worked on a college scouting analytical project for the 2014 NFL Draft.

After garnering success as a business development manager for ATI Physical Therapy in Dallas, TX, King joined his alma mater, Penn State University, as a Recruiting Coordinator in 2017. During that time, King identified and recruited top talent across the country, securing the highest-ranking recruiting class in PSU history in 2018 and achieving an average commit rating of 92.12 with the 2019 recruiting class (which ranked 3rd in the country). King also earned an M.S. in Sports Administration from the University of Miami (FL).

In 2019, King was selected by Commissioner Oliver Luck and SVP Doug Whaley to join the XFL League Office in Stamford, CT as the Manager of Football Operations. There, King oversaw football operations and college personnel and led the integration of the new playing rules and innovative gameplay to ensure continuity, safety, and entertainment value for fans.

King is a leader amongst men with a passion for mentoring young professionals in the field. He is regarded by friends, family, and acquaintances as a knowledgeable, no nonsense, dependable resource and ally with a competitive drive for excellence and keen emotional intelligence. He currently resides in Pittsburgh, PA with his wife and daughter.

About Our Host:

Will Hoffman is a financial advisor and the Founder of Hoffman Wealth Management, a firm dedicated to helping professionals create wealth plans that revolve around their financial goals. Will has 20 years of experience in the financial services industry and is passionate about becoming his client’s most trusted financial ally.

Justin King and L.I.G. Sports Group are not affiliated with or endorsed by LPL Financial and Hoffman Wealth Management.

Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Private Advisor Group, a registered investment advisor. Private Advisor Group and Hoffman Wealth Management are separate entities from LPL Financial. All performance referenced is historical and is no guarantee of future results. All indices are unmanaged and may not be invested into directly.

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The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. To determine which strategies or investments may be suitable for you, consult the appropriate qualified professional prior to making a decision.

This information is not intended to be a substitute for specific individualized tax advice. We suggest that you discuss your specific tax issues with a qualified tax advisor.

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